Microsoft, Sega Explore Cloud Gaming Alliance to Develop Big Budget Titles

News

Sega Sammy on Monday said it is exploring a strategic alliance with Microsoft to develop big budget titles using the Xbox maker’s cloud gaming tech, driving anticipation the move could signal a deeper tie-up.

Tokyo-based Sega is exploring making titles with global reach on Microsoft’s Azure cloud platform, it said in a stock exchange statement without providing further details, including whether a deal would involve exclusivity for the titles or capital investment.

Sega shares jumped 6 percent in morning trading.

Microsoft’s own major cloud gaming initiative is available via the Xbox Game Pass, a cross-platform subscription service which features Sega titles such as the hit “Yakuza” series.

Cloud gaming cuts ties to bulky hardware but requires a fast Internet connection. Deep pocketed Microsoft’s push into the nascent sector comes as Xbox is widely seen as being on the backfoot in the console battle with Sony’s PlayStation.

“By working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies,” Sega said.

A bid for “Sonic the Hedgehog” publisher Sega by Microsoft has been rumoured for decades. Japan, the world’s third largest gaming market and a major innovator in the industry, remains a weak spot for the Redmond, Washington-based firm.

The two firms have a long history of partnership with Monday’s announcement coming after a string of critically acclaimed recent releases from Sega including in the “Persona” and “Total War” series.

Sega, which abandoned its own console business after a string of flops, is a prolific maker of “pachinko” machines for gambling and has flagged its ambitions to widen the appeal of its video games.

© Thomson Reuters 2021


Products You May Like

Articles You May Like

The RTX 4090 looks weird.
WhatsApp Reveals Critical Vulnerabilities in Older App Versions That Let Attacker Exploit Phones via Video Call
Samsung Rolls Out One UI 5 Beta 3 Seemingly Cloning iOS 16 Lock Screen
Apple Store Festival Season Begins: Instant Discounts, Trade In Offers, Free Engraving, More
Amazon Great Indian Festival 2022 Sale: Best Deals for Content Creators

Leave a Reply

Your email address will not be published.